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Luke Williams

Associate Director of Marketing and Events for the Center for Business Analytics
Luke Williams
Data & Decision Sciences 210B
727 Prices Fork Road,
Blacksburg, VA 24060


Luke Williams is the Associate Director of Marketing, Communications, and Events for the Center for Business Analytics. A Virginia Tech alumnus, Williams received a bachelor's degree in music and is currently pursuing a master's degree in reputation management through the School of Communication at Virginia Tech.

William began his career at Virginia Tech in 2020, where he joined the Housing and Residence Life team, leading their digital and print marketing strategies and managing internal communications for the department. When the COVID-19 pandemic began, he also became responsible for directing communications to help students navigate on-campus housing and university testing protocols.

Williams joined the Center for Business Analytics in 2022. He leads the CBA's marketing and communications efforts, as well as planning and coordinating Day for Data and other key events and initiatives. He pursues multiple avenues in order to advance the mission of the CBA: photography and videography, writing, website design and implementation, social media content creation, graphic design, and more. He also works with MSBA-BA students on presentation design, speaking skills, and persuasive rhetoric. His work has been instrumental in enhancing the Center's reach and reputation, spearheading a 350% increase in follower count across all social media platforms.